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Campaigns

The College works hard to ensure vital messages about the importance of good eye health and the role of the optometrist reach the public.

Our award winning proactive media campaigns have focused on a broad range of topics, from the link between nutrition and eye-health, to the benefits of wearing sunglasses. Every story is underpinned by serious messages that contribute towards our long-term strategic aim; raising the profile of eye health and the public's understanding of the role of the optometrist.


  1. A guide to hay fever

    A guide to hay fever

    We have developed an easy-to-use infographic to help sufferers identify when they are most at risk of developing symptoms of hay fever.

  2. Eyes on Our Future

    Eyes on Our Future

    A College campaign to make parents and carers aware of childrenÂ’s eye health.

  3. Focus on Falls

    Focus on Falls

    Our Focus on falls campaign aims to raise awareness of the increased risk of falling with ageing vision and encourage older people to have their eyes