College of Optometrists

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Campaigns

The College works hard to ensure vital messages about the importance of good eye health and the role of the optometrist reach the public.

Our award winning proactive media campaigns have focused on a broad range of topics, from the link between nutrition and eye-health, to Cheryl Cole's eye lash extentions, to the benfits of wearing sunglasses. Every story is underpinned by serious messages that contribute towards our long-term strategic aim; raising the profile of eye health and the public's understanding of the role of the optometrist.

View the 2009 campaigns...