17 February 2012 Return to news listings
What’s been going on?
The College has had a very busy month; we’ve been pushing hard on proactive media outreach and have generated positive press coverage across a number of media outlets, including national television and radio.
Interviews on the BBC Breakfast sofa and BBC Radio 5Live with Dr Kamlesh Chauhan as well as Dr Rob Hogan on BBC Three Counties were secured following the release of new research on driving and eye health backed by road safety charity, Brake. Dr Chauhan and Dr Hogan were on hand to offer expert comment from the College about the importance of regular sight tests.
The College was also featured in the Daily Mail in a positive story about the importance of sight testing. Dr Susan Blakeney was the primary spokesperson in this feature, an in-depth personal case study about sight tests and the reasons why differences can arise when you have your sight tested at different times and by different optometrists.
This week, we took advantage of Valentine’s Day to secure some further pieces of national press coverage. Using research from the College which shows that Brits think spectacles make a person look more attractive, we generated some light-hearted coverage in the Daily Star and Midweek Sport.
In the pipeline…
As always, we’re working on several stories to be issued over the next month. Keep your eyes peeled for media coverage around the following stories:
• ‘Occupations and eye health’ - a consumer research-generated news story about the occupations most likely to cause eye injuries or problems – did you know health and beauty workers suffer more eye infections at work than any other profession?
• ‘Britain’s eye health in the regions’ - a research-based story that looks at people’s attitudes to eye health across the country
Get in touch!
Please don’t hesitate to contact the College’s press team directly if you’re interested in any of our stories, need more information for your patients, or if you have any newsworthy, interesting or unusual case studies.
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