What does it involve?
As one of our spokespeople, you would be playing an important role in raising awareness about the College, the role of the optometrist and the importance of eye health, as well as developing new skills and enjoying new experiences. It shouldn’t take up a lot of your time, but you will need to be able to respond quickly to media enquiries - by email, over the phone or in person - as journalists work to very tight deadlines.
The press office is the first port of call for all media enquiries and once it has been established that the enquiry falls under the College’s remit, a member of the team will contact an appropriate spokesperson. You could be called on to talk about a range of issues from College campaigns on areas such as vision and falls to issues in the news such as eyesight and driving or the possible risks to eyesight from wearing false eyelashes. If you’re not comfortable talking about a particular topic, or aren’t available on that occasion, the team can find someone else – so the more spokespeople we have, the better.
No previous media experience necessary
It doesn’t matter whether you have had any previous media experience, our press office team will make sure that you are fully prepared and briefed on every occasion. Most press enquiries are simply looking for a quote, some information or some anecdotal evidence but there may also be the opportunity to undertake media training so that you are ready for any more high profile TV or radio appearances! The press office always follows up with the journalist once information has been sent or an interview has taken place and will keep you updated. It also monitors for the media coverage and will provide you with press clippings, radio coverage and TV clippings (where available).
What happens next?
If you are interested in becoming a spokesperson for The College of Optometrists, please contact Ann-Marie Gannon on 020 7766 4342 or email email@example.com.