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College announces key appointment

12 May 2008

The College of Optometrists is pleased to announce the appointment of Ian Humphreys as its new Director of Marketing and Communications with effect from 16 June 2008. 
 
Ian is currently Head of Marketing at the Finance & Leasing Association (FLA), the leading representative organisation for the UK consumer credit, motor finance and asset finance sectors. Ian has been at the FLA since 2003 with responsibility for media relations, training and events, marketing, website development and wider communications to members, consumers and policy makers.
 
Ian said “I am delighted to be joining the College at such an exciting time in its development and I am looking forward to working with College staff, Council Members and key stakeholders. Partnership will be critical to delivering the College’s priorities – implementing its ambitious research strategy, developing guidance and support for independent prescribers, and continuing to develop a world class Scheme for Registration. I look forward to engaging with a wide range of stakeholders not just in the optical sector but also in allied professions.”
 
Commenting on the appointment, Bryony Pawinska, Chief Executive, said "Ian’s predecessor, Beth Elgood, ensured that we have very solid foundations on which to build. All of the optical bodies are now moving into new territory with the implementation of the UK Vision Strategy, and Ian’s breadth of experience in working in partnership will be of huge benefit to this challenging role.”
 
In the interim, following Beth Elgood's departure after overseeing the successful Second World Conference on Optometric Globalisation last month, Ellen Colquhoun will be Acting Director.
  
Ian Humphreys
Ian Humphreys
 

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