ACUVUE®: Retain more of your reusable contact lens patients as they become presbyopic

ADVERTISEMENT: Introducing ACUVUE® OASYS MULTIFOCAL with PUPIL OPTIMISED DESIGN

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Did you know that 40% of contact lens users wear reusable lenses1, but 44% of these will cease to use contact lenses as they reach the age of 451? This equates to 280,000 reusable wearers about to drop out of lens wear. With our support you could help these wearers continue lens wear with multifocal contact lenses and help grow your contact lens business.1

 

A fusion of three technologies

We’re delighted to introduce ACUVUE® OASYS MULTIFOCAL, our latest multifocal contact lens, designed for exceptional visual performance*2 and a high degree of comfort, through combining three technologies that we’d like to briefly touch on in this advertisement.

 

1. PUPIL OPTIMISED DESIGN

The unique PUPIL OPTIMISED DESIGN of ACUVUE® OASYS MULTIFOCAL offers a more personalised solution for your patients.*2  It uses a unique optical design that is optimised by incorporating the natural pupil variation that occurs across the refractive error range and age. In fact, 100% of parameters are optimised by both age and refraction compared to less than 2% for a leading competitor.#2

 

2.    HYBRID BACK-CURVE TECHNOLOGY

In addition, we’ve designed and developed the lens shape to provide optimal centration across a broad range of corneal shapes - delivering a more precise fit for the presbyopic eye. The technology provides optimal alignment with the pupil and the lens’s optical zone and helps to maintain the integrity of the complex front surface optical design.2

 

3.    PROPRIETARY EMBEDDED WETTING AGENT

The final element is our HYDRACLEAR® PLUS technology - an embedded wetting agent throughout the lens that mimics mucins to help maintain the stability of patients’ tear film, thus better ensuring that wearers’ eyes are kept comfortable throughout the day.3,4

 

The ACUVUE® OASYS brand Family of contact lenses has never been beaten in comfort.**

Easy to fit

Fitting your patients with the new ACUVUE® OASYS MULTIFOCAL is quick and easy. It’s the same three easy steps used when selecting your initial trial lenses for 1-DAY ACUVUE® MOIST MULTIFOCAL.

Take the 5-minute fit challenge today using our Multifocal Fitting Calculator: www.jnjvisioncare.co.uk/5minfit 

Now you can retain more of your reusable patients as they become presbyopic — with the world’s number one selling brand†.

Visit our website to find out more and order your lenses today.

 

The advertising content in this Acuity email is provided by commercial sponsors and neither the sponsor nor the content are endorsed by the College of Optometrists.

 

References:

*Compared to prior JJV multifocal design; technology optimised for both the parameters of refractive error and add power for a multitude of viewing distances and light levels.

** www.clinicaltrials.gov is a website maintained by the NIH. The 29 clinical studies evaluated subjective comfort as a primary or secondary endpoint for ACUVUE® OASYS Brand 2-Weekly Family and for ACUVUE® OASYS 1-Day with HydraLuxe Technology. Review conducted as of April 25, 2021.

#Compared to competitor’s design; technology optimised for both the parameters of refractive error and add power. 

†Euromonitor International; Eyewear 2021 Edition; Value sales at RSP, all retail channels, 2019 data.

1. JJV Data on file 2019: Growth levers and Internal analysis using Independent 3rd Party Data from EMA markets including Sweden, Norway, Denmark, Germany, Italy, Switzerland, France, Spain, Turkey, Poland, UK

2. JJV Data on File 2021. ACUVUE® PUPIL OPTIMISED DESIGN TECHNOLOGY: JJVC Contact Lenses, Design Features, and Associated Benefits. 

3. JJV Data on File 2018. Similarities between Mucin and Poly(N-Vinyl Pyrrolidone) (PVP). 

4. JJV Data on File 2018. ACUVUE® Master Brand Claims on Clinical Performance and Overall Material Properties. 

All ACUVUE® contact lenses have Class 1 or Class 2 UV-blocking to help provide protection against transmission of harmful UV radiation to the cornea and into the eye. UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses because they do not completely cover the eye and surrounding area. UV transmission measured with -1.00 lens.

For more information on proper wear, care and safety, please consult the Instructions for Use or visit our J&J website.

© Johnson & Johnson Medical Ltd 2021. ACUVUE®, ACUVUE® OASYS, ACUVUE® MOIST and HYDRACLEAR® PLUS are registered trademarks of Johnson & Johnson.  PP2021AVO4332

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