Optometry Tomorrow 2018


18 - 19 March 2018 Add to calendar


Hilton Birmingham Metropole, The NEC Birmingham, Pendigo Way, Marston Green, Birmingham B40 1PP

Conference CET 16

Share options

Address and travel

Hilton Birmingham Metropole
National Exhibition Centre
B40 1PP

The Hilton Birmingham Metropole is situated next to the NEC, Genting Arena, Birmingham International Train Station and Birmingham Airport. 

By Rail
From Birmingham New Street Station, take the train to Birmingham International Station. The journey normally takes around 10-15 minutes depending on the time of day. At Birmingham International Station, use the courtesy telephone to ask for the hotel bus to pick you up. The journey from Birmingham International Station to Hilton Birmingham Metropole hotel takes 5 minutes by courtesy bus. The 24-hour service runs every 30 minutes. Guests can use the free telephone in the airport to call the hotel and ask for the bus to collect them. Alternatively the Hilton is a 10 minute walk from Birmingham International Station, this may be a better option as the bus can be full. 

By Road
From Birmingham International Airport, bear right onto Concorde Road, turn right onto Vanguard Road and then bear left onto Airport Way. At the roundabout take the 3rd exit then merge onto Coventry Road A45 (sign posted M42, M6, M1, M40, M5, Coventry). Branch left (sign posted M42, M6, M1, M40, M5, NEC), then at the roundabout take the first exit onto Pendigo Way (sign posted NEC). At the roundabout take the first exit into the car park of the Hilton Birmingham Metropole.

We encourage you to use public transport to and from Birmingham. The Hilton is located a 10 minute walk away from Birmingham International station. Please note that a number of events are taking place at the NEC over the conference weekend so parking will be limited and traffic will be heavy.

Car parking spaces are available on a first come first served basis at the Hilton. To take advantage of the Hilton's reduced rate parking ticket of £6 for 24 hours please take note of the information below:

  • The hotel car park is operated by ANPR (Automatic Number Plate Recognition)
  • You must enter the unique event code at the machine next to concierge in the hotel main reception. The code is PJJCA.
  • Upon departure the barrier will lift for you.
  • This offer is only valid at the Hilton hotel's car park.

The Hilton has advised that if you are planning on driving you should aim to arrive by 8am for the best chance to get a car parking space. It is likely that you may need to park in the overflow car park and walk to the hotel from there.

The NEC overflow car park rates are out of the hotel's control. For more details about using the NEC car park please click here.