College of Optometrists launches a rebrand and new website

  • 27 Feb 2017

The College of Optometrists has launched a rebrand, which sees a reworking of the College crest and new strap line, and a new website which includes a range of features for members.

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As part of the rebrand, the College’s logo, including its crest, has been refreshed and modernised. College members will receive a new window sticker to display in their practice to give greater prominence to their membership or fellowship with patients. Members will also be able to download a new member logo for use on their practice websites and stationery. The College branding is complemented by a new strap line; ‘Professional Excellence in Eye Health’.

In addition, the new website will allow members to manage more of their membership services online. It will enable members to search College resources by subject, via a new topic area, and to save items to a ‘My favourites’ page. Members can also update their member directory entry. The new College website also has an area devoted to the College’s growing range of CPD and CET resources.

Ian Humphreys, Chief Executive of the College of Optometrists, said: “The College’s rebrand builds on the work we have been doing with our Board and Council in setting a clear focus for what the College stands for, and the support members can expect from us. This is reflected in our new strap line; ‘Professional Excellence in Eye Health’, which demonstrates what our members provide to their patients and the public.  

“The revised and modernised crest has been designed to be used in practice and will give greater prominence to College members, and reinforce the role of the optometrist as a health professional.

“Our new look also coincides with the launch of the College’s new website. Both are designed to increase the benefit and visibility of College membership and to reflect the changing demands of modern practice. The new member window sticker will work alongside member lapel badges, the College’s highly successful patient leaflet series, member directory and consumer-facing website ‘Look After Your Eyes’, in raising public awareness of the profession and membership of the UK’s optometric professional body.”



Note to editors

  1. The College is the professional body for optometry. It qualifies the profession and delivers the guidance and development to ensure optometrists provide the best possible care. We promote excellence through the College’s affixes, by building the evidence base for optometry, and raising awareness of the profession with the public, commissioners, and health care professionals.
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