#FocusOnLife - join the campaign

  • 20 Oct 2020

Join us for our upcoming campaign where we will be highlighting the importance of good vision, eye health, and helping the public to #FocusOnLife.

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We are excited to announce the launch of our upcoming PR campaign, #FocusOnLife. Our aim is to help patients understand the importance of good vision, raise awareness of the role their optometrist plays, and help reassure the public that their local optometric practice is safe to visit.

As part of the campaign, we have commissioned a BAFTA nominated director to create a short film shot entirely out of focus, demonstrating the impact of living life with reduced or impaired vision. This is a world first, and we would love you to join us at our exclusive virtual premiere, making you among the first to view it. The event will be taking place on YouTube premiere at 8pm on 20 October (set reminder). You will also have a chance to pose questions to the director, Mark Nunneley, and our Clinical Adviser, Daniel Hardiman-McCartney FCOptom during the premiere. 

To accompany this, we're asking members and the public to join us in our efforts to spread the campaign message, taking a step back to reflect on the importance of good vision. If you want to get involved, you can join us by posting a blurred image on your social media channel with the hashtag #FocusOnLife on 21 October. You can download more assets from our campaign page, including a premiere invitation, social media pictures, captions and videos from the film. 


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