18 March 2026

The College of Optometrists has taken the decision to stop posting on X

Like many healthcare bodies and charities, we have become increasingly concerned about the continued rise in harmful and misleading content on X and its growing incompatibility with our values. Alongside a decline in meaningful engagement from our members on this platform, we have made the decision to stop posting content on X.

We remain committed to sharing guidance and updates with our members and the general public on social media platforms as a trusted voice on optometry and eye care, and we will continue to share posts on our LinkedIn, Facebook, Instagram and Bluesky 
accounts. 

We will keep this decision under review and we’ll continue to monitor all social media platforms to ensure they remain appropriate and safe places for engagement with our members and the public. 

Frequently asked questions

Q. Is the College coming off X entirely?

No, our account will still be live and we will continue to monitor mentions of the College on the platform. We have stopped proactive posting and engagement with other posts, and will continue to review our position on this channel.

Q. Why hasn’t the College taken this decision earlier?

Over recent months, we have seen a continued increase in harmful and misleading content on X, alongside a decline in meaningful engagement from our members. Having reviewed the data and evidence, we concluded that remaining active on the platform is no longer consistent with our values or the best way to communicate with our audiences.

We believe this is the right decision at this time and will keep it under review.

Q. Do you have similar concerns about security, harmful content and unregulated information on Meta’s platforms?

Moderation of harmful content and misinformation are challenges across all social media platforms, and we keep this under active review to ensure the platforms we use remain appropriate environments for professional and public engagement.

At present, we continue to see active and constructive engagement from our members and stakeholders on Facebook and Instagram. If we feel that any platform no longer aligns with our values or provides a safe and constructive space for communication, we will review our presence accordingly.

Q. Has the College received any complaints about the College’s content being misused/abuse of members on X?

No.

Q. Won’t this decision mean some people won’t see the College’s updates and guidance?

We recognise that while X is still a significant social media channel, our audience engagement on the platform has declined, and we now reach more members, the public and stakeholders through other channels.

We will continue to share guidance and updates through our website, member emails, LinkedIn, Facebook, Instagram and Bluesky. These channels enable us to reach our members and the public effectively while aligning with our organisational values.

Q. Isn’t it important that trusted voices remain on X to combat misinformation?

We agree that trusted, evidence-based voices are essential in tackling misinformation. However, we must also consider whether a platform provides the right environment for meaningful engagement and responsible information sharing.

We believe our resources are better focused on channels where we can reach our members and the public most effectively. We remain fully committed to promoting accurate, evidence-based information and will continue to do so across the platforms and channels where we are active.

Related further reading

In this guest column, Kevin Gutsell, President of ABDO, reflects on how closely aligned the professions have become – and must continue to be – as the eye care landscape evolves.

Chris Steele FCOptom, Clinical Editor of Acuity, wants to make 2026 smarter and leaner