Media campaigns

We regularly run public information campaigns on topics related to eye health. Contact our press office if you would like a copy of any of the assets. 

Our campaigns

ABDO, Boots Opticians, the College and Specsavers have all come together to deliver a public awareness campaign on the importance of children receiving a full sight test before they start school, around three to four years old.

The College provides the latest news, research, advice and guidance on driving, and all the key optical topics. These are regularly reviewed to ensure you are completely up-to-date with your practice.

The College provides the latest news, research, advice and guidance on headlight glare, and all the key optical topics. These are regularly reviewed to ensure you are completely up-to-date with your practice.

In the news

To mark World Sight Day, new analysis of UK eye tests data estimates that only around 5% of the total population of children aged five years and under had an eye test in 2025, despite optometrists and opticians recommending that children should be taken for their first regular eye test by the time they start school, from age three to four years old.

ABDO, Boots Opticians, the College and Specsavers have all come together to provide CPD to enable you to build your confidence in working with children in your practice.

The College of Optometrists has teamed up with road safety charity IAM RoadSmart to encourage drivers of all ages to see clearly when it comes to vision and driving standards.

Many people across the UK are already suffering with hay fever season symptoms, with hay fever season now starting as early as February and March*.

Watch our campaign videos