16 February 2024

The College of Optometrists at 100% Optical

Taking place between 24–26 February at London’s Excel, 100% Optical is now in its 10th year and attracts over 10,000 global optical professionals.

Its varied programme includes: 

  • 250 exhibitors
  • more than 3,000 brands 
  • 100 possible CPD points. 

With so much to see, deciding on an itinerary will be tricky, but stand number B435 simply has to be on your agenda. The College of Optometrists' stand is conveniently located to the exterior of the hall to the left of the Main Stage. 

Visitors to the College stand can: 

For those wanting to take away some of our fab College-branded freebies, we’ll have plenty to offer. There will be a fun quiz to take part in to get your hands on the best take-aways.

This year, 100% Ophthalmology is a co-located event with 100% Optical. Delegates can visit the 100% Ophthalmology hub and 100% Ophthalmology Theatre, both within close proximity of the Main Stage, to interact with the wider optical community.

Dr Gillian Rudduck, Vice President of The College of Optometrists, will be a panellist on Saturday 24 February in the Ophthalmology Theatre between 11:30 am -12:30 pm. She will be part of the session The Eye Care Support Pathway - how can Optometry and Ophthalmology work to better embed patient support into NHS systems and change practices and behaviours to improve patient outcomes?.

100% Ophthalmology even has a Catwalk, with Catwalk Shows showcasing the latest eyewear trends every day. 

The winners of this year’s Love Eyewear Awards will also be crowned on the Show Catwalk at the end of the first day, during an evening of celebration and entertainment. The College’s very own Neil Handley, Curator of the British Optical Association Museum, was one of this year’s esteemed judging panel.

We’re really looking forward to being part of this year’s 100% Optical.

More information

Related further reading

How women are taking the lead In optometry and changing the face of the profession.

A message from Leon Davies, College President

A message from Leon Davies, College President