20 October 2020

#FocusOnLife - join the campaign

Join us for our upcoming campaign where we will be highlighting the importance of good vision, eye health, and helping the public to #FocusOnLife.

Secure your 'Focus on Life' YouTube premiere invite and set a reminder 

We are excited to announce the launch of our upcoming PR campaign, #FocusOnLife. Our aim is to help patients understand the importance of good vision, raise awareness of the role their optometrist plays, and help reassure the public that their local optometric practice is safe to visit.

As part of the campaign, we have commissioned a BAFTA nominated director to create a short film shot entirely out of focus, demonstrating the impact of living life with reduced or impaired vision. This is a world first, and we would love you to join us at our exclusive virtual premiere, making you among the first to view it. The event will be taking place on YouTube premiere at 8pm on 20 October (set reminder). You will also have a chance to pose questions to the director, Mark Nunneley, and our Clinical Adviser, Daniel Hardiman-McCartney FCOptom during the premiere. 

To accompany this, we're asking members and the public to join us in our efforts to spread the campaign message, taking a step back to reflect on the importance of good vision. If you want to get involved, you can join us by posting a blurred image on your social media channel with the hashtag #FocusOnLife on 21 October. You can download more assets below, including a premiere invitation, social media pictures, captions and videos from the film. 

The Campaign

We commissioned a BAFTA nominated director to create a short film that is shot entirely out of focus, demonstrating the impact of living life with reduced or impaired vision. This was a world first and was launched via YouTube premiere on Tuesday 20 October 2020, where the audience had the chance to pose questions to the director, Mark Nunneley, and College Clinical Adviser, Daniel Hardiman-McCartney FCOptom. Watch the film below:

The film teaser, trailer and behind the scenes videos are available to view, please feel free to share them across your social platforms. 

On 21 October we will be inviting you to share the films messages and promote the importance of good vision and eye health. Please post a blurred picture to your social media channel with the hashtag #FocusOnLife. We want members of the public to take a moment to appreciate clarity of vison and believe this social campaign can have an impact. We also have some social media influencers taking part, so keep an eye out for their and College posts on the day. 

Suggested captions for your social media posts are: 

  • Join me in supporting the @collegeofoptometrists in their campaign to #FocusOnLife. To take part post a blurred picture with the hashtag #FocusOnLife. If you think you need your sight tested, Visit LookAfterYourEyes.org to find your local optometrist.
  • Have you seen the out of focus film created by @collegeofoptometrists? I’m supporting the campaign to #focusonlife, because for a large number of people, unless they address issues with their eyesight, the future really will look as blurred as depicted in this film. If you think you need your sight tested, Visit LookAfterYourEyes.org to find your local optometrist.

How to blur your photo
There are various different apps you can use to blur your phone, regardless of your operating system. Snapseed is a good example and below are instructions:

  1. Select image for upload
  2. Click ‘tools’
  3. Click ‘lens blur’
  4. Decrease the size of the middle circle by pinching, this will increase the overall blur

How to blur your photo on Instagram

  1. Select image for upload.
  2. Click 'Edit'.
  3. Click ‘Tilt shift’.
  4. Click ‘Radial’.
  5. Decrease the size of the middle circle by pinching, this will increase the overall blur.

You can use images we've already blurred for you by downloading the zip file below (21.3MB):

Take a look at the gallery to preview images in the zip folder.

Request video files to add to your own website:

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If you would like to receive the video files via We Transfer, please email details of the videos you would like to annmarie.stevens@college-optometrists.org

If you would like more information about the campaign or how you can get involved, please contact annmarie.stevens@college-optometrists.org.

Related further reading

Visual impairment is common after a stroke, but optometrists can help patients rehabilitate optically and by recommending effective online therapies, writes John Windell.

This article explores the evolution of visual acuity testing from early techniques to the current ‘gold standard’.

This article provides optometrists with a framework to meet the eye care needs of children with significant learning disabilities.