30 November 2021

College launches new driving safety campaign

We have launched our new public awareness campaign to help drivers understand the importance of good vision when driving, and to raise awareness of the role their optometrist can play in this.
 
The aim of the campaign is to encourage drivers to consider their eyesight when driving, highlight the importance of wearing any prescribed eyewear, and to visit their local optometrist if they need to. 

As part of the campaign, we have created a series of images and videos that depict common eyesight conditions, including AMD, glaucoma, and myopia. The images are designed to demonstrate the impact that different eye conditions have upon vision, highlighting how important it is to ensure that drivers have their sight tested frequently to keep themselves and others safe on the road. We will be using these images, and new driver awareness research, to promote to media over the coming days and weeks, so keep an eye out for our campaign coverage. 

Get involved!

You can help amplify the campaign by sharing the assets and suggested captions on your social media channels or website. 

All the images below can be downloaded here. To download our videos, please email annmarie.stevens@college-optometrists.org 

Assets

Videos

Images

AMD

Glaucoma

Cataract

Myopia

Presbyopia 

Clear vision

Clear vision

Clear vision

Clear vision

Clear vision

Suggested captions

Twitter

I’m supporting the @CollegeOptomUK #RoadSafety campaign to highlight the importance of good vision when driving. If you notice any changes in your sight, or are having any problems with your eyes, do not wait for your next scheduled eye examination #WeAreOptometry 

Research from @CollegeOptomUK showed that 24% of people admit to not wearing their required glasses or contact lenses when driving. We support the College in urging drivers to wear their spectacles or contact lenses if they have been prescribed for driving #WeAreOptometry 

Instagram

I’m supporting the @collegeofoptometrists #RoadSafety campaign to highlight the importance of good vision when driving. If you notice any changes in your sight, or are having any problems with your eyes, do not wait for your next scheduled eye examination #WeAreOptometry 

Research from @collegeofoptometrists showed that 24% of people admit to not wearing their required glasses or contact lenses when driving. We support the College in urging drivers to wear their spectacles or contact lenses if they have been prescribed for driving #WeAreOptometry 

Related further reading

The clinical figures that count

AI is pushing the boundaries of diagnosis, but are we on the verge of an antimicrobial dark age?

AI can give optometrists a head start in eye disease detection.