16 February 2026

Visit the College team at 100% Optical 2026

Join the College at 100% Optical where we will be showcasing new learning opportunities, promoting the role of optometrists, and offering membership guidance.

The College of Optometrists will be at exhibiting at 100% Optical from Saturday 28 February to Monday 2 March at London’s ExCel. Visit us at Stand J62 where the team will be showcasing exciting new learning and development opportunities for optical professionals, our latest work to amplify the role of optometrists in eye health care, and sharing how to get the most from your membership. Delegates will have the opportunity to meet College staff and ask any questions you have.

Here’s what the College is up to at 100% Optical 2026: 

  • On Sunday 1 March at 9.30-10.00, boost your reflective skills at the Catwalk stage with ‘Supercharge your Reflective Practice’ by Andy Miller, Head of Post-Registration Education. 
  • On Sunday 1 March 10.30-11.30, Mike Bowen, Director of Knowledge and Research, will be hosting ‘Practice-based Research: It's easier than you think’ at the Optical Suppliers Association (OSA) stand (T6, located next to the College stand).  
  • On Monday 2 March 12.00-13.00, College Clinical Adviser Dr Paramdeep Bilkhu will be hosting ‘The future of standards in optical imaging’ alongside Karl Jeebaum, CEO of OSA at the OSA stand (T6). 

Come and visit the College stand to: 

  • Find out how to make the most out of your College membership
  • Find out more and book your early-bird ticket to the College’s flagship conference Optometry Tomorrow 2026 on 14-15 June
  • Find out how to expand your career with exciting educational roles, such as assessing or supervising
  • Learn how we are working with partners in the sector to deliver the new qualification requirements
  • Discover how we are shaping the future of optometry with our policy work.
  • Make sure you visit us over the weekend so you don’t miss out on exclusive merchandise and to meet the College team.

“We can’t wait to see our members and eye care professionals from across the sector in person at 100% Optical. If you’d like to find out more about membership or associate membership, how the College can support your career development, or opportunities for becoming involved with further education, research or our policy work, make sure you visit us at the College stand over the weekend.”

Juliet Leach, Director of Membership, Marketing and Communications at The College of Optometrists

Related further reading

Dr Gillian Rudduck MCOptom on the strategic plan for 2025–30.

We meet Sosena Tang MCOptom, whose diverse career currently includes roles with the NHS, RNIB, private practice and the College.

The contact lens specialist discusses his “life-changing”work and achievements in a long and distinguished career.