Building your brand: using social media to promote your practice

8 December 2022
Acuity digital

Kathy Oxtoby reports on how practitioners can make the most of social media to develop their practice, what works well, and what to avoid.

Social media has evolved from an informal and interactive leisure activity to a vital business marketing tool. Its use and influence is vast: as of 2022, global social media audiences amounted to 4.59 billion users (Statista, 2022). 

For optometrists, social media can have many benefits: helping them to find new patients, retain existing ones, and enhance a positive reputation within their local communities. Here optometrists in practice and a marketing specialist share their advice on how you can use social media to build your brand, market your practice, and what content works to engage new and existing patients. 

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