Social media has evolved from an informal and interactive leisure activity to a vital business marketing tool. Its use and influence is vast: as of 2022, global social media audiences amounted to 4.59 billion users (Statista, 2022). 

For optometrists, social media can have many benefits: helping them to find new patients, retain existing ones, and enhance a positive reputation within their local communities. Here optometrists in practice and a marketing specialist share their advice on how you can use social media to build your brand, market your practice, and what content works to engage new and existing patients.