Telling a good story

26 September 2024
Acuity digital

Using PR to share patient stories can highlight the benefits of going to an optometric practice, says Kellie Smith.

An optometric practice can benefit from a good PR strategy. It will help to promote your services to members of the public and encourage people to book regular sight tests or to visit if they have a problem with their vision.

“Optometric practices need to embed themselves in their local communities and communicate the support and expertise they bring to the area,” says the College of Optometrist’s Director of Communications and Marketing, Juliet Leach. “This will increase public awareness and understanding of the importance and benefits of good eye health, and of visiting your local practice.”

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Related further reading

By Professor Irene Ctori FCOptom, Vice-President of The College of Optometrists

The College of Optometrists welcomes Healthwatch England’s recommendations to commission more optometry services within primary care to reduce hospital waiting times and improve patient outcomes.

This paper gives a review of the people who access domiciliary eye care in the UK based on a large cohort of electronic records.