How would you use social media to generate interest in eye care?
In each issue, Acuity poses a topical question to a panel of members.
Keyur Patel FCOptom
Director, Tompkins Knight & Son, Northampton
For us, social media is about education, inspiration and promotion. The ability to transmit bite-size information to all corners of the world in a matter of seconds allows us to educate our patients and peers about common and not-so-common conditions, options, solutions and technological advances.
Stepping away from formal or medico-legal jargon allows us to educate our followers in a down-to-earth and relatable way.
Sharing what we see and do in a community practice can hopefully inspire our peers to see these patients in their practices, and show it may not be as scary as they thought.
As an independent business, social media allows us to promote our business and show the general public and other practitioners who may wish to refer to us what we are capable of and how fun we can be.
We achieve all this by sharing interesting cases, images and videos across Instagram, Facebook, TikTok and LinkedIn.