Be honest, be truthful

8 May 2019
Spring 2019
Public health

How should you market your business while avoiding outlandish claims and falling foul of the Advertising Standards Authority? Juliette Astrup reports.

Optometrists must take care to comply with regulations around their advertising, and ensure any claims made about products and services are fair and can be substantiated.

The law makes it clear, in the 2008 Consumer Protection from Unfair Trading Regulations, that all marketing and advertising must offer an accurate description of the product or service, and be legal, decent, truthful, honest and socially responsible. Those in breach can be fined or face up to two years in prison.

Sign in to continue

Forgotten password?
Register

Not already a member of the College?

Start enjoying the benefits of College membership today. Take a look at what the College can offer you and view our membership categories and rates.

benefits of membership

Related further reading

New UK study finds widespread hidden sensory loss

One in four over-50s has vision impairment and three quarters have some hearing loss.

Public health Research

Her Royal Highness The Duchess of Edinburgh awarded Honorary Fellowship of the College

The College of Optometrists has presented Her Royal Highness The Duchess of Edinburgh with an Honorary Fellowship of the College in recognition of Her Royal Highness’s outstanding contribution to eye health.

Public health Workforce

Smoking, eye disease and smoking cessation strategies

An examination of the links between smoking and eye disease.

Public health