Strategic plan 2020-2025

Our ambitious five year strategic plan aims to champion the roles and expertise of optometrists, support them to achieve excellence in their practice, and enable them to develop their skills and careers.

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The strategy sets out our priorities for the optometrists for the next five years and is built upon four pillars of immediate, medium term and long term activity:

  1. Defining and inspiring excellence in optometry
  2. Enabling optometrists to maximise their skills and develop their careers
  3. Representing and amplifying the expert voices of optometrists
  4. Embedding insight and evidence at the centre of the profession.

This year we will be focusing on:

  • leading a review of how practice will evolve in response to the pandemic
  • defining the role of optometry across all patient pathways, and determining the best models of UK primary and secondary eye care services
  • publishing a new Guidance for Professional Practice and Optometrists’ Formulary
  • delivering a national media campaign on the importance of maximising vision
  • enabling members to swiftly upskill so that they can contribute to new models of care by restructuring our higher qualifications to ensure that they support and recognise members’ specialised skills
  • seeking increased funding for optometrists’ professional development.

Download the following PDF to find out more about our plans, how we will achieve them and what this means to you.