Media campaigns

Our regular public campaigns help to raise awareness of the importance of good eye health care and regular eye examinations, and the role of the optometrist in maintaining vision.

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Our campaigns focus on a broad range of topics - from ageing vision to the benefits of wearing sunglasses. Every story is underpinned by serious messages that contribute towards our long-term strategic aim of raising the profile of eye health and the public's understanding of the role of the optometrist. 

We encourage members to get involved with our campaigns wherever possible, and supply the support and resources they need to do so.

Latest campaigns

Children Contact lenses
Public health
Falls Public health