LinkedIn is the world’s largest professional network, with 562 million users in more than 200 countries and territories worldwide.

A search for ‘optometry’ brings up more than 93,000 results, so even if you’re not a LinkedIn user, you can be certain that many fellow professionals are.

But with Facebook, Twitter and Instagram – which might seem more socially focused – also vying for your time, is this professional-to-professional social network worth the effort? And how can you make the most of it?

Connecting with colleagues and looking for potential new employment is certainly part of the appeal, but these members of the College also use LinkedIn to forge local, national and international relationships, source and share optometry news and research, and find inspiration from within their professional sphere, and well beyond it.