Consumer information channels for contact lens wearers
4 September 2023
Volume 24, Issue 1
This paper explores trends in where patients seek information on contact lenses, who has the most influence on their decision making and the perceived importance of the patient–practitioner relationship.
Information regarding eye care and eye wear options can be readily accessed across various media channels. The use of digital communication channels is rapidly evolving, although our understanding of how influential this is with potential and existing contact lens wearers is limited. Despite contact lenses being medical devices that require a registered practitioner to fit and dispense, there is a risk that patients will seek guidance from unregulated sources. Understanding patient preferences and habits for sourcing contact lens information enables the tailoring of advice and education by practitioners to support optimum lens selection and safe successful contact lens wear and to enhance patient satisfaction.
Domains covered
Communication
Clinical practice
Specialty contact lens opticians
Sign in to view the article
Not a member? Start enjoying the benefits of College membership today. Take a look at what the College can offer you and view our membership categories and rates.
Related further reading
Simple and effective, don’t underestimate the benefits of the humble eye compress for patient and optometrist, writes Becky McCall.
Few optometrists routinely measure contrast sensitivity in practice. Anna Scott asks if doing so can improve patient management.
How do you incorporate occasional wear contact lenses into your everyday practice this summer? Kathy Oxtoby reports on how to introduce the concept to your patients, and the benefits this can bring for them and for your business.