2020 is a special number when it comes to vision. To mark this year, we are launching a film, media and social media campaign to encourage members of the public to consider their vision and get a sight test if they have any issues. The campaign hashtag is #FocusOnLife

Below are details of the campaign, how you can support it, and involve your patients too. 

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Focus on Life film

We commissioned a BAFTA nominated director to create a short film that is shot entirely out of focus, demonstrating the impact of living life with reduced or impaired vision. This was a world first and was launched via YouTube premiere on Tuesday 20 October 2020, where the audience had the chance to pose questions to the director, Mark Nunneley, and College Clinical Adviser, Daniel Hardiman-McCartney FCOptom. Watch the film below:

 

The film teaser, trailer and behind the scenes videos are available to view, please feel free to share them across your social platforms. 

Get involved

On 21 October we will be inviting you to share the films messages and promote the importance of good vision and eye health. Please post a blurred picture to your social media channel with the hashtag #FocusOnLife. We want members of the public to take a moment to appreciate clarity of vison and believe this social campaign can have an impact. We also have some social media influencers taking part, so keep an eye out for their and College posts on the day. 

Suggested captions for your social media posts are: 

  • Join me in supporting the @collegeofoptometrists in their campaign to #FocusOnLife. To take part post a blurred picture with the hashtag #FocusOnLife. If you think you need your sight tested, Visit LookAfterYourEyes.org to find your local optometrist.
     
  • Have you seen the out of focus film created by @collegeofoptometrists? I’m supporting the campaign to #focusonlife, because for a large number of people, unless they address issues with their eyesight, the future really will look as blurred as depicted in this film. If you think you need your sight tested, Visit LookAfterYourEyes.org to find your local optometrist.

How to blur your photo
There are various different apps you can use to blur your phone, regardless of your operating system. Snapseed is a good example and below are instructions:

  1. Select image for upload
  2. Click ‘tools’
  3. Click ‘lens blur’
  4. Decrease the size of the middle circle by pinching, this will increase the overall blur

How to blur your photo on Instagram

  1. Select image for upload.
  2. Click 'Edit'.
  3. Click ‘Tilt shift’.
  4. Click ‘Radial’.
  5. Decrease the size of the middle circle by pinching, this will increase the overall blur.

You can use images we've already blurred for you by downloading the zip file below (21.3MB):

Take a look at the gallery to preview images in the zip folder.

Request video files to add to your own website:

By completing this form, you will automatically be sent embed codes for the Focus on Life videos to use on your own websites. If you would like to receive the video files via We Transfer, please let us know which videos you would like: 

 

Gallery

As part of this campaign we asked College staff to send in their favourite snaps - see our gallery below for photo inspiration! Would you like your photo featured on our campaign gallery wall? Send your snaps to abby.duggan@college-optometrists.org

News coverage

On 21 October we will be hosting a media day. Please look on our social channels for up to date print, online and radio appearances and share on your platform.

 

Contact us

If you would like more information about the campaign or how you can get involved, please contact annmarie.stevens@college-optometrists.org.

Other resources of interest

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