As we define and look forward to our strategic objectives for the next five years, it is important to reflect on how we delivered against our last strategy and the external environment that we were operating in.
Between 2020 and 2025, our four strategic pillars concentrated on defining and inspiring excellence in optometry, enabling optometrists to maximise their skills, representing and amplifying the expert voices of optometrists, and embedding insight and evidence at the heart of the profession. Of course, all this took place within the Covid pandemic, meaning that we also had to pivot our efforts, rethink, and support our members to enable safe and consistent care for patients and themselves.
The world, and our profession, moves at pace, with ever-changing technological, societal, and personal needs.
Over the next five years, we will build on our successes, innovations and partnerships. We will focus our efforts on ensuring that optometrists are the first port of call for eye care across the UK, and through collaboration, that optometry is recognised in all healthcare pathways.
We will continue to inspire and equip our members by delivering and growing our high-quality services, crucially evidence-based, and in a variety of formats to meet member needs.