In October 2020, we launched the first part of our Focus on Life campaign, when we created the world’s first out of focus short film in which people related their happy moments and memories, and how these things are so reliant on good vision. We are now launching the second part of that campaign which is focused on children and their parents; once again we want members of the public to take a moment to consider the importance of clarity of vison, using social channels, media and our members to help spread the positive message. This time we have re-released one of the best-known and popular works of English literature fiction - Alice’s Adventures in Wonderland - with entirely blurred text and illustrations.
On Wednesday 28 April, we will be releasing our blurred copy of the classic 1865 novel by Lewis Carroll to media. We have had every word of the book, including the original illustrations by John Tenniel, blurred, to raise awareness of the importance of good vision for children. The idea is to demonstrate how the much-loved book could look with deteriorating eyesight. Once COVID-19 restrictions permit, the book will be on display in the College’s museum.