In October 2020, we launched the first part of our Focus on Life campaign, when we created the world’s first out of focus short film in which people related their happy moments and memories, and how these things are so reliant on good vision. We are now launching the second part of that campaign which is focused on children and their parents; once again we want members of the public to take a moment to consider the importance of clarity of vison, using social channels, media and our members to help spread the positive message. This time we have re-released one of the best-known and popular works of English literature fiction - Alice’s Adventures in Wonderland - with entirely blurred text and illustrations.

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The campaign

On Wednesday 28 April, we will be releasing our blurred copy of the classic 1865 novel by Lewis Carroll to media. We have had every word of the book, including the original illustrations by John Tenniel, blurred, to raise awareness of the importance of good vision for children. The idea is to demonstrate how the much-loved book could look with deteriorating eyesight. Once COVID-19 restrictions permit, the book will be on display in the College’s museum.

 

Get involved

  • We have created blurred illustrations from the famous book that you can share on your social channels to spread awareness of our campaign to promote the importance of good vision, eye health and the vital role that optometrists play.
  • We will be posting a range of images and short videos via the College’s social media channels so please follow the College on Twitter, Instagram, LinkedIn and Facebook and like and share what you see.
  • We have several soft-bound copies of the blurred classic available for you to win, keep an eye out on our social channels to find out how to win a copy for your practice.
Suggested social media posts

Instagram
Have you seen the out of focus book created by @collegeofoptometrists? They have blurred the children’s classic Alice’s Adventures in Wonderland to highlight the importance of children’s vision. If you think your child needs a sight test, visit LookAfterYourEyes.org to find your local optometrist. #FocusOnLife

Join me in supporting the @collegeofoptometrists in their campaign to #FocusOnLife. They have blurred an entire copy of Alice’s Adventures in Wonderland to highlight the importance of your child’s vision. If you think your child needs their sight tested, visit LookAfterYourEyes.org to find your local optometrist. #FocusOnLife
 

Twitter
Have you seen the out of focus book created by @CollegeOptomUK ? They've blurred the children’s classic Alice’s Adventures in Wonderland to highlight the importance of children’s vision. If you think your child needs a sight test, visit your local optometrist #FocusOnLife

Join me in supporting the @CollegeOptomUK in their campaign to #FocusOnLife. They have blurred an entire copy of Alice’s Adventures in Wonderland to highlight the importance of your child’s vision. If you think your child needs a sight test, visit your local optometrist.

Visit our social media channels

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Gallery

 

Downloads

Click below to download some pre-blurred pictures from the book:

Click below to download the PDF of the book: 

Contact us

If you would like more information about the campaign or how you can get involved, please contact annmarie.stevens@college-optometrists.org.
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