Amid the upheaval caused by COVID-19, Dr Susan Blakeney FCOptom, the College’s Clinical Adviser, asks if one of the unexpected consequences of the crisis could be positive clinical change.
The College’s Clinical Adviser, Susan Blakeney FCOptom, looks back at how technology – guided by sensible clinical judgement – has been used to improve optometric practice over the decades.
Asking patients what they want, videoing consultations and customer service. The College’s Clinical Adviser Dr Susan Blakeney FCOptom provides some food for thought.
Daniel Hardiman-McCartney MBE FCOptom, Clinical Adviser for the College, on the vital importance of effective communication, both with colleagues and with the people we serve.